my services

AKA How I Can Help You.

Let’s face it: creating content that’s both engaging and aligned with your brand’s goals ain’t easy. Maybe you’re struggling to nail your brand voice, stuck trying to craft a message that actually resonates, need those click-through rates to skyrocket, or you just can’t find the time to keep up with your content calendar.

Sound familiar? That’s where I come in.

When we work together, you get more than just clever words—you get expert content, tailored to your needs. With almost 15 years experience as a journalist, working both in-house at media outlets and as a freelancer, I know what makes people tick, what makes people click, and—most importantly—what makes people read. From engaging articles to compelling copy, I’ve got you covered.

Here’s how I help solve some common content headaches:

I've already heard enough! let's chat

“We need fresh, relevant content—and then we need some more”

You’re in the right place. Whether it’s editorial pieces, website copy, or content for a marketing campaign, I know how to create content that connects. I’ll tailor every word to fit your goals, so your audience gets exactly what they need—and you get the results you want.

And just ask my editors and clients—I’m known for delivering clean copy, on time, that nails the brief. 

“We want to tell our brand’s story, but everything we write sounds boring (or worse, forced)”

This is my jam! I specialise in crafting authentic brand messaging, and writing sponsored content that feels natural and engaging. Your brand’s story will shine through, without readers feeling like they’re being sold something. I craft articles that offer real value while gently guiding your audience toward your product or service. It’s content people actually want to read.

And from brand voice to brand guidelines, I can help you shape a tone that feels true to your brand—and sticks in the brains of your audience.

No cookie-cutter templates here—just words that reflect you.

We don’t have time to create regular content, let along keep up with the latest trends.” 

I get it. Content creation takes time—and time is something you don’t always have. Whether it’s a one-off piece or an ongoing retainer, I’ll take the weight off your shoulders by managing your content needs. I can even brainstorm angles and ideas, source images, and liaise directly with other creatives, so you can focus on what you do best.

You're my gal! sign me up already

“We need credible, engaging content, but we don’t have the right sources to back it up.”

I’ve spent years building a network of expert sources across Australia—so if your article needs research, quotes, or insight from the right people, I’ve got it covered. I’ll tap into my contacts to make sure your content is not only compelling but backed by credible information.

“Our content is all over the place, and we need a strategy that actually works.”

Good content isn’t just about words—it’s about getting the right message to the right audience, at the right time. I’ll help you develop content strategies and angles that align with your goals, ensuring that every piece serves a purpose. From blog posts to social campaigns, we’ll craft a strategy that works (and gets results).

let's do this!

specialties? Oh, I've got a few

Health and wellness, lifestyle, food, non-alcoholic drinks, fitness, mental health, property and real estate, architecture, travel, sport and more.

If it’s interesting, I’ll make it even more interesting—and if it’s dry, well, I’ll still make it interesting.

 

 

Want in? 

Whether you need one-off content, a long-term partner, or someone to take the whole content strategy off your plate, I’m here to help. I’ll work with you to find the perfect tone, strategy, and style to meet your needs—without any stress on your end.

So, let’s make your words work as hard as you do. Sound good?

 

let's get this magic happening

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you don't just have to take my word for it:

“My team and I have worked with Jil on several projects, and in every instance, she has delivered understanding results. You can completely rely on Jil, and she goes above and beyond what is required. She has a genuine interest in our business, and working with her is an absolute pleasure.”

5/5

Melissa Evans, Head of Marketing and Communications, Canberra Airport

“I know I can always rely upon Jil’s natural skill when it comes to writing for HerCanberra and our clients. Her narratives are creative, her viewpoints informed and her tone engaging—but most of all, her writing has heart. Best of all, Jil is incredibly reliable and efficient, making it a pleasure to do business with her.”

5/5

Beatrice Smith, Editor, HerCanberra

“Jil is a breath of fresh air and her creativity shines through in her personality and her work. She saves us time to focus on what we are good at which selling while she comes up with the writing to market our listings in a way that brings more buyers/tenants through the door. Jil is super approachable and makes us feel comfortable to approach her about different ideas which is why we love working with her. We have recommended Jil to others and look forward to seeing what she does in future.

5/5

Natalie Kokic Schmidt, Director, Goodhaus Property

“Jil is a talented writer with a knack for delivering pitch perfect content every time. Even with a limited brief, Jil is always able to understand the objective and nail the storytelling opportunity. The result is quality content that resonates with audiences, delivered with a minimum of fuss.”

5/5

Warren Apps, Partner & Director, Supercurious