Editorial Storytelling & Content Strategy Services

Services

Editorial storytelling and strategic content support for wellness, lifestyle and consumer brands.

I help brands communicate more clearly, consistently and thoughtfully through journalism-led storytelling and ongoing editorial support.

The best content doesn’t just fill space. It builds trust, shapes perception and helps people feel connected to your brand.

Drawing on more than 15 years in journalism, editorial and brand storytelling, I partner with businesses to create content that feels clear, human and genuinely worth reading.

Some clients engage me for standalone projects. Others work with me through ongoing Content Residencies.

1. Editorial & Brand Storytelling

Thoughtful content designed to build trust and deepen connection with your audience. This is ideal for brands wanting content that feels more editorial than promotional.

This could include:
• Feature articles
• Interviews and sourcing experts
• Founder storytelling
• Brand narratives
• Customer stories
• Interview-led content
• Thought leadership
• Website copy
• Long-form editorial content

2. Newsletters & Content Strategy

Helping you develop clearer narratives and more consistent communication over time. Because often the challenge isn’t producing more content. It’s knowing what’s worth saying in the first place.

This can include:
• Content review and strategy planning
• Newsletter writing and strategy
• Messaging refinement
• Tone of voice development
• Editorial calendars
• Ongoing content consultation

3. Content Residency

An ongoing editorial partnership for brands wanting thoughtful, strategic content support over time.

Rather than relying on one-off projects, a residency allows me to develop a deeper understanding of your brand, audience and goals.

Residencies are flexible and can range from:
• A set number of deliverables each month
• Ongoing newsletter support
• Dedicated editorial days with your team
• Embedded strategic storytelling support

Looking for an editorial partner?

Whether you need support with a single project or ongoing storytelling across your brand, I’d love to hear from you.

THEIR WORDS

"Jil has always been a journalist that I've admired from around the media traps. Her work is a testament to the care and dedication she puts into uncovering snippets and stories within the lifestyle, living, food and fashion realm that only a die-hards would know about, both in esteemed print mastheads and online. That's the thing with Jil - no matter the topic or talent she's interviewing her words come together with such knowledge, grace and style. Utter professional and an absolute joy."

"Jil has been the ideal freelancer. She can meet tight deadlines, has plentiful contacts, is always professional and thinks outside the box to solve problems. I wouldn't hesitate in recommending Jil for any type of content work - she has experience with a wide range of topics and has produced pieces for us on real estate, agriculture, lifestyle, business, news, and more."

"Jil is a talented writer with a knack for delivering pitch perfect content every time. Even with a limited brief, Jil is always able to understand the objective and nail the storytelling opportunity. The result is quality content that resonates with audiences, delivered with a minimum of fuss."