Hi, I'm Jil
A Journalist, Copywriter, Storyteller and Content Marketer.
Let’s face it, Attention spans are shrinking.
And bland words? They’re about as exciting as toast with no butter.
Or anything without butter, for that matter.
Looking for content that makes your dream customers sit up, take notice, and stay? Or articles that your readers just can’t put down? Or that—gasp—makes customers pause mid-scroll?
And want to get it without ever having to write a word yourself?
That’s where I come in.
As a seasoned journalist and copywriter, I specialise in writing engaging, persuasive, and shareable content that your audience will love.
Whether you’re a media outlet hunting for an expert writer or a business looking to sharpen your brand’s message, I’ve got you covered with solutions tailored just for you.
I bring together the best of both worlds: the storytelling chops to hook readers and the content marketing know-how to get results—whether that’s driving traffic, generating leads, or boosting conversions.
When you work with me, you get someone who knows how to tell a cracking yarn and someone who understands what makes businesses, brands, and customers tick.
A winning formula, no?
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you don't just have to take my word for it:
“Jil has always been a journalist that I’ve admired from around the media traps. Her name precedes her in Canberra and beyond, and her work is a testament to the care and dedication she puts into uncovering snippets and stories within the lifestyle, living, food and fashion realm that only a die-hards would know about, both in esteemed print mastheads and online. That’s the thing with Jil – no matter the topic or talent she’s interviewing, her words come together with such knowledge, grace and style. I’ve been lucky to have worked with Jil in the past and will continue to do so. Utter professional and an absolute joy.”
5/5
Josephine Huynh, editor of Domain Sydney Morning Herald and Prestige Australian Financial Review magazines
“Jil has been the ideal freelancer – she can meet tight deadlines, has plentiful contacts, is always professional and thinks outside the box to solve problems (ie. finding suitable content for an events magazine throughout COVID!)
I wouldn’t hesitate in recommending Jil for any type of content work – she has experience with a wide range of topics and has produced pieces for us on real estate, agriculture, lifestyle, business, news, and more.”
5/5
Dayle Latham, Australian Community Media
“Jil is my absolute first port-of-call when I need content advice, strategic thinking, and logical planning discussions to do with our shared clients. Punctual, professional, and highly sought-after, I consider our ability to work with Jil on an ongoing basis as a privilege, and quite honestly a feather in our cap.
Witty and fair, Jil is a delight to work with. Our team and clients are consistently enamoured by Jil and we hope to continue our working relationship well into the future.”
5/5
Katey Johnstone, Managing Director, 180 Degree Marketing
“My PR wing-woman. Jil and I make a formidable PR team and the results prove it. Smart Company, Mumbrella, Social Media Examiner and Better Marketing have all published recent thought-leadership articles that we worked on together. With Jil’s impressive journalism background, she is able to help me navigate the media landscape like no one else, ensuring my articles meet editorial guidelines and helping me tailor the angles to ensure the story is picked up. I have worked with Jil for almost 12 months and as well as being a seriously talented writer, she is also a sensationally good human.”
5/5
Mia Fileman, Marketing Strategist and Founder, Campaign Del Mar